industry:

Personal & Home Care, Packaging

GEOGRAPHIC FOOTPRINT:

Stratford-upon-Avon, UK

PRODUCT LINE:

Refillable Starter Packs (Home & Hand Care)

Summary

The Challenge

Neat wanted to prove that its refillable Starter Packs were genuinely better for the planet; but lacked fast, credible, product-level data to:

Benchmark against traditional single-use formats

Identify emissions hotspots across the product lifecycle

Back sustainability claims with scientific evidence

The Solution

Neat partnered with CarbonBright to run detailed, ISO-aligned LCAs using an AI-powered platform, enabling:

Full cradle-to-grave lifecycle assessments in a fraction of the time

Scenario-based modeling of ingredients, packaging, and more

Generation of audit-ready reports to support marketing, compliance, and retail partnerships

The Impact

Automated LCAs to assess the environmental impact beyond just carbon in a matter of minutes

Quantifying GHG breakeven point; achieved after just 2 refills

Uncovered actionable hotspots across packaging and transport

Lower per-use emissions over time vs. single-use bottles

Credible, science-backed insights enabled transparent storytelling and internal decision-making

About Neat

Neat, a UK-based home care products manufacturer, is on a mission to make cleaning more sustainable by pioneering refillable cleaning solutions that use less materials and reduce plastic waste. Its flagship product, a refillable cleaning system using lightweight concentrates and aluminum bottles, cuts down on packaging waste, water transport, and plastic pollution.
With a focus on circularity and functional design, Neat aims to bring sustainability into the everyday cleaning routine and make it a default industry standard.

Industry Challenge

The home care industry relies heavily on water-based formulations and single-use plastic bottles that mostly end up in landfills or oceans.
Despite growing consumer demand for sustainable formats, brands in the category often lack access to transparent, product-level impact data to confidently shift toward low-waste formats. This data gap continues to hinder the industry’s innovation and progress toward circularity.

CarbonBright Solution

Neat’s ambition to lead the refillable home care market required more than design innovation. It required rigorous environmental validation.
CarbonBright’s platform helped them connect product sustainability strategy with credible, actionable climate data.
What set CarbonBright apart for Neat:

Full Lifecycle, Cradle-to-Grave Analysis: The platform covered emissions across every stage of the Starter Pack’s lifecycle—from material sourcing and aluminum bottle production to end-of-life disposal.

Identifying Break-Even Point: CarbonBright modeled refill usage over time, identifying the breakeven point at which Neat’s solution outperformed single-use systems in CO₂ impact.

Scenario-Based Modeling: Neat ran side-by-side comparisons of formats, formulations, and packaging choices to identify the lowest-impact options.

Compliant Reporting at Speed: With audit-ready reports aligned to ISO 14040, 14044, and 14067, Neat could confidently communicate validated claims across channels—from retail partners to consumers.

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