customer stories
Packaging
KWiiD’s Packaging: 97% Less Carbon, Credibly Measured
KWiiD, an innovative packaging company, partnered with CarbonBright to validate its sustainability claims using AI-powered LCAs. Focused on reducing environmental impact through reusable packaging, KWiiD needed credible, data-backed proof to support its mission.
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At a Glance
Validate the environmental impact of their reusable packaging & strengthen its value proposition
Credibly demonstrating a 97%
lower per-use carbon footprint compared to disposable alternatives
Data-backed insights into complete environmental impact including land, water, & human toxicity
“CarbonBright’s platform delivered deep, multi-impact insights that helped us tell a powerful story around reuse and their team made the process feel easy and collaborative from start to finish. ”
Loic Vandermeeren | Founder | KWiiD
industry:
Packaging
GEOGRAPHIC FOOTPRINT:
Oberägeri, Switzerland
PRODUCT LINE:
KWiiD’s Reusable Packaging Boxes
Summary
The Challenge
KWiiD needed to quantify the environmental benefits of its reusable secondary packaging compared to single-use packaging alternatives.
Like many sustainability-driven innovators, they faced:
The need for credible data to support claims
Difficulty measuring full lifecycle impact across carbon and other critical indicators
Pressure to provide clear, defensible metrics trusted by clients and stakeholders
The Solution
Using CarbonBright Life Cycle Assessment, KWiiD was able to run a full cradle-to-grave impact analysis of its reusable packaging boxes.
Our AI-powered platform enabled:
Automated impact assessment across multiple indicators from carbon to water use and land impact, in a matter of minutes
Quantification of the long-term benefits of reuse over single-use alternatives
Clear, client-ready credible data that validate sustainability claims and strengthen KWiiD’s sustainability messaging
The Impact
KWiiD can now confidently communicate that its reusable packaging has 97% lower per-use carbon footprint than disposable alternatives
The analysis unlocked multi-impact insights beyond carbon strengthening sustainability claims across water use, toxicity, and more
CarbonBright’s audit-ready reports enhanced product credibility and positioned KWiiD as a science-backed leader in packaging innovation
About KWiiD
KWiiD is a Swiss packaging innovator tackling the global challenge of secondary packaging waste. Their flagship product a reusable, collapsible box made from recycled fabric and cardboard replaces single-use transport boxes in retail and logistics. It features a cardboard interior and a fabric outer layer made from recycled materials.
This solution eliminates not only the waste generated at the end of a product’s life but also reduces environmental impact throughout the life cycle - cutting down on raw material extraction, processing, and transportation from manufacturing plants to distribution centers.
This solution eliminates not only the waste generated at the end of a product’s life but also reduces environmental impact throughout the life cycle - cutting down on raw material extraction, processing, and transportation from manufacturing plants to distribution centers.
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However, KWiiD needed a way to quantify these environmental savings and communicate the importance of their solution to customers using credible data.
CarbonBright Solution
In the packaging industry, reusable formats are often under-leveraged due to a lack of credible data and standardized comparisons with single-use alternatives.
Life Cycle Assessments (LCAs) are typically manual, carbon-focused, and not easily accessible—making it difficult for innovators like KWiiD to validate their impact across multiple environmental metrics or communicate with confidence to procurement teams, partners, and investors.
By integrating CarbonBright’s Life Cycle Assessment (LCA) platform, KWiiD was able to:
Life Cycle Assessments (LCAs) are typically manual, carbon-focused, and not easily accessible—making it difficult for innovators like KWiiD to validate their impact across multiple environmental metrics or communicate with confidence to procurement teams, partners, and investors.
By integrating CarbonBright’s Life Cycle Assessment (LCA) platform, KWiiD was able to:
Quantify the full environmental impact of their reusable packaging across carbon, water, land use, pollution, and toxicity
Compare reuse vs. single-use models across real-world usage cycles—using standardized, audit-ready outputs.
Communicate impact clearly with stakeholders using credible, multi-indicator data backed by global standards.
Strengthen product claims with a high-confidence, independent validation that elevates their value proposition in a competitive, sustainability-driven market.
This approach enabled KWiiD to move beyond assumptions and anecdotes—towards data-backed storytelling that reinforces both their mission and market relevance.
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