customer stories
Manufacturing
How MaCher Cut LCA Time and Boosted Product Transparency
MaCher, a certified B Corp and leader in responsible product design, partnered with CarbonBright to assess product impact, inform design decisions, and communicate progress with transparency.
At a Glance
Operationalize a 25% Scope 3 emissions reduction by 2030
10x faster product-level assessments across SKUs
Smarter design decisions powered
by impact data and credibly communicated to customers
“CarbonBright’s AI-powered platform has been a game-changer for us. It has not only streamlined our ability to assess product footprints quickly and accurately but also given us the data transparency we need to make better design decisions and communicate our impact with confidence.”
Genevieve Lawrence | Sustainability & Impact | MaCher
industry:
Manufacturing
GEOGRAPHIC FOOTPRINT:
Venice, CA
PRODUCT LINE:
All SKUs across product categories
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Summary
The Challenge
MaCher needed a faster, scalable way to measure product-level emissions across a diverse portfolio.
Like many brands, they faced
complex supply chains,
data gaps,
rising expectations to back sustainability claims with credible numbers
all while pursuing ambitious Scope 3 reduction goals.
The Solution
CarbonBright Lifecycle Assessment to accurately quantify product-level carbon footprints at scale
AI-powered automation to import & fill supplier data gaps reducing manual effort
CarbonBright TrustLabel to confidently validate and communicate carbon data with customer, clients and other stakeholders
The Impact
Reduced LCA turnaround time by 10x
Informed eco-design decisions with real-time impact data
Identified high-emission hotspots to prioritize redesign and supplier changes
Improved transparency and confidence in communicating impact to stakeholders
About MaCher
MaCher is a certified B Corporation that designs purpose-driven promotional products for some of the world’s most recognized brands. Known for creating everything from travel gear to sustainable gift packaging, MaCher embeds sustainability into every stage of product development—from sourcing responsibly and designing for durability to closing the loop on waste.
With ambitious climate targets, including a 25% reduction in Scope 3 emissions by 2030 and a Net Zero goal well before 2040, MaCher leads by example in an industry traditionally defined by disposability.
To turn these targets into measurable action, MaCher needed better tools to assess product impact quickly, credibly, and at scale — without losing creative agility.
With ambitious climate targets, including a 25% reduction in Scope 3 emissions by 2030 and a Net Zero goal well before 2040, MaCher leads by example in an industry traditionally defined by disposability.
To turn these targets into measurable action, MaCher needed better tools to assess product impact quickly, credibly, and at scale — without losing creative agility.
CarbonBright Solution
In an industry where Lifecycle Assessments are often manual, slow, and siloed, MaCher needed a solution that could keep pace with their commitment to circularity and transparency.
Most companies still rely on lengthy consultant-led LCAs that delay decisions or restrict impact analysis to a handful of SKUs. CarbonBright changed that.
By integrating our AI-powered platform into MaCher’s workflow, we enabled:
Most companies still rely on lengthy consultant-led LCAs that delay decisions or restrict impact analysis to a handful of SKUs. CarbonBright changed that.
By integrating our AI-powered platform into MaCher’s workflow, we enabled:
Automated Lifecycle Assessments (LCAs) MaCher could now run full cradle-to-grave product assessments with minimal manual input, unlocking impact data across their portfolio.
Design-Level Impact Feedback Real-time LCA data helped design and sourcing teams pinpoint carbon hotspots, compare material choices, and optimize product design — without compromising creativity.
Credible, Actionable Scope 3 Data High-confidence emissions data at the material and supplier level enabled smarter, lower-carbon sourcing decisions directly supporting Scope 3 reduction goals, even beyond formal reporting needs.
Customer-Ready Impact Communication with TrustLabel CarbonBright TrustLabel backed claims like “low-carbon” and “eco-designed” with audit-ready, ISO-aligned data — strengthening credibility in client conversations, RFPs, and sustainability scorecards.
This approach enabled KWiiD to move beyond assumptions and anecdotes—towards data-backed storytelling that reinforces both their mission and market relevance.
“With CarbonBright, we can turn sustainability commitments into measurable action, helping both our customers and our industry move toward a lower-carbon future.” Genevieve Lawrence | Sustainability & Impact | MaCher
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