Borrow Cup, a joint venture by Hubbub and reuse start-up Reposit, is a pioneering circular reuse system designed to replace single-use beverage cups with a convenient, returnable alternative. By partnering with cafes, offices, and events, Borrow Cup makes reuse accessible and scalable—reducing waste and emissions while fostering sustainable consumer behavior. Through smart logistics, durable design, and verified sustainability data, Borrow Cup empowers communities to make reuse the norm and deliver measurable environmental benefits at scale.

Single-use beverage cups have a major environmental impact due to their high consumption and complex materials. Most are made from paper lined with plastic, making them difficult to recycle—fewer than 1 in 400 are recovered—and rely on fossil fuels for production, driving energy use, emissions, and water consumption. After use, disposable cups often end up in landfills, incinerated, or littered, where they can persist for decades, leach chemicals, and contribute to microplastic pollution. This highlights the urgent need for scalable, reusable alternatives that reduce waste and deliver measurable environmental benefits.